Privacy Policy

Suitch

Effective Date: March 8, 2026
Last Updated: March 8, 2026

1. Introduction

Welcome to Suitch (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Suitch (the “App”). Suitch is an AI-powered face-swapping video application that lets you shoot or choose a clip, add a single photo of yourself (or a friend, a pet, even a cartoon) and watch the app map every smile, blink and head-turn so the new face moves just like the original. No editing timeline, no green screen, no tutorials—hit export and you’ve got a share-ready reel, story, ad or meme that looks like it took hours.

Your Privacy Matters: We are committed to protecting your privacy and ensuring the security of your personal information. This policy outlines our practices in clear, understandable terms.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Email address, name, and authentication data when you create an account through OAuth providers (Google, Apple, etc.)
  • Images and Videos: Facial photos and video clips you upload or record for AI face-swapping and video generation
  • Preference Data: Your selected face-swap preferences and app settings
  • Purchase Information: Payment details processed through app stores for credit pack purchases

2.2 Automatically Collected Information

  • Usage Analytics: How you interact with the app, features used, and app performance data
  • Device Information: Device type, operating system, app version, and unique device identifiers
  • Technical Data: IP address, crash reports, and error logs for app improvement

2.3 AI Processing Data

  • Facial Analysis: Processed facial features, expressions, facial landmarks, and head movements for accurate face mapping onto video clips
  • Generated Content: AI-generated face-swapped videos, rendered frames, and exported media
  • Usage Patterns: Frequency of use, preferred video types, and user creation preferences

2.4 Face Data Collection and Processing

Core Functionality Notice: Suitch requires face data collection as it is essential for our AI face-swapping service. Face data is the primary input for mapping facial expressions and movements onto video clips.
  • Facial Feature Analysis: We collect and analyze facial geometry, landmark positions, expression patterns, and facial proportions to accurately map a new face onto video footage
  • Expression Tracking: Analysis of smiles, blinks, eyebrow movements, mouth shapes, and other micro-expressions to ensure the swapped face moves naturally with the original video
  • Head Pose Estimation: Tracking head-turns, tilts, and rotations so the replacement face follows the same 3D movement as the original
  • Non-Biometric Processing: We analyze facial features for face-swapping purposes but do not collect, extract, store, or create biometric templates, facial recognition data, or biometric identifiers
  • Skin Tone and Lighting: Facial skin tone and ambient lighting detection to ensure seamless blending between the replacement face and the original video
  • Mandatory Processing: Face data processing is required for core app functionality and cannot be disabled while using Suitch

3. How We Use Your Information

3.1 Primary Services

  • AI Face-Swapping: Process uploaded facial images and video clips to generate realistic face-swapped videos where expressions and movements are accurately mapped
  • Personalization: Optimize face-swap quality based on your photo inputs and video preferences
  • Service Improvement: Enhance AI accuracy and app functionality for better face-mapping results
  • User Support: Provide technical assistance and respond to inquiries about face-swapping features

3.1.1 Specific Uses of Face Data

Face Data Processing Purposes: Face data is the core input for our AI face-swapping service and is used for the following specific purposes:
  • Facial Landmark Detection: Identifying key facial points (eyes, nose, mouth, jawline, eyebrows) in both the source photo and the target video for precise alignment
  • Expression Mapping: Transferring facial expressions from the original video performer onto the replacement face so every smile, blink, and head-turn looks natural
  • 3D Face Reconstruction: Building a 3D model of the replacement face to render it accurately at different angles and under varying lighting conditions
  • Skin Tone Matching: Analyzing and adjusting skin tones between the source face and the target video for seamless blending
  • Motion Synchronization: Ensuring the swapped face follows the exact movements, rotations, and tilts of the original head in the video
  • Quality Enhancement: Post-processing to smooth edges, match resolution, and ensure the final face-swap looks realistic and share-ready
What We Don’t Do: We do not collect biometric data, create facial recognition templates, use face data for identity verification, demographic profiling, emotion detection, or any purposes unrelated to face-swapping video creation.

3.2 Business Operations

  • Account Management: Maintain your account and credit balance
  • Usage Monitoring: Track credit usage and app activity for billing purposes
  • Analytics: Understand user behavior to improve our services
  • Communication: Send important updates, security notices, and promotional content (with consent)

4. Data Storage and Security

4.1 Data Storage

  • Cloud Storage: Account and preference data is securely stored using encrypted cloud infrastructure with encryption at rest
  • No Media Storage: We do not store any images or videos. All uploaded media is processed in real-time and immediately discarded after the face-swap is generated
  • Backup Systems: Regular encrypted backups of account data ensure data recovery capabilities (no media is included in backups)

4.2 Security Measures

  • Encryption: All data transmission uses HTTPS/TLS encryption
  • Access Controls: Strict access limitations and authentication requirements
  • Regular Audits: Ongoing security assessments and vulnerability testing
  • Data Minimization: We collect only the minimum data necessary for service provision

5. Data Sharing and Disclosure

5.1 Third-Party Services

We work with trusted third-party providers to deliver our services:

  • AI Processing Providers: For facial analysis and AI-powered face-swapping generation. Images and video frames containing face data are processed by AI services to map facial features and generate face-swapped videos. These providers do not store or retain facial recognition data for their own purposes
  • Cloud Infrastructure: For secure database, storage, and authentication services. No facial data or biometric information is stored in our primary database
  • App Store Providers: Apple App Store and Google Play Store for payment processing
  • Analytics Services: For app performance monitoring and user experience improvement. Analytics services do not receive face data or facial analysis results

5.1.1 Face Data Sharing and Processing

Face Data Sharing: Face data contained in uploaded images and videos is shared only with our AI processing providers for real-time face-swapping generation. No face data is stored or shared with any other third parties.
  • Real-time Processing Only: AI servers process facial images and video frames in real-time to generate face-swapped videos. All media is immediately discarded after processing
  • No Storage: We do not store, cache, or retain any uploaded images, videos, or generated face-swapped content on our servers. No facial data or biometric information is stored in our database
  • Geographic Locations: Face data processing may occur in data centers globally, including US, EU, and Asia-Pacific regions, all complying with applicable data protection standards including GDPR and privacy laws (note: no biometric data is collected or stored)

5.2 Legal Requirements

We may disclose information when required by law, court order, or to:

  • Comply with legal obligations
  • Protect our rights and property
  • Ensure user safety and prevent fraud
  • Respond to government requests
No Sale of Personal Data: We never sell, rent, or trade your personal information to third parties for marketing purposes.

6. Your Privacy Rights

6.1 Access and Control

Complete Data Control: You have full control over your data and can delete it at any time through the app or by contacting us.
  • Access: Request a copy of your personal data we maintain
  • Correction: Update or correct inaccurate personal information
  • Deletion: Delete your account and all associated data at any time through app settings or by contacting support
  • No Media Stored: Since we do not store any images, videos, or generated content, there is no media to delete
  • Portability: Receive your data in a structured, machine-readable format
  • No Questions Asked: Data deletion requests are processed immediately without requiring justification

6.2 Communication Preferences

  • Marketing Opt-out: Unsubscribe from promotional communications
  • Notification Settings: Control app notifications and alerts
  • Analytics Opt-out: Disable optional analytics tracking

7. Children’s Privacy

Suitch is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete such information immediately.

8. Data Retention

  • Account Data: Retained while your account is active and for a reasonable period after deletion for legal compliance
  • No Media Retention: We do not store any uploaded images, videos, or generated face-swapped content. All media is processed in real-time and immediately discarded
  • Usage Analytics: Aggregated data may be retained indefinitely for service improvement (no facial data included)

8.1 Face Data Retention Schedule

No Data Retention: We do not collect, store, or create biometric data, facial recognition templates, or biometric identifiers. We also do not store any images, videos, or generated content. All face data is processed in real-time and immediately discarded.
  • Real-time Processing: Facial features are analyzed in real-time during face-swap generation without creating or storing any data
  • No Media Storage: Original facial photos, video clips, and generated face-swapped videos are never stored on our servers. All media is discarded immediately after processing
  • No Biometric Storage: No facial measurement data, feature maps, or biometric identifiers are ever stored permanently or temporarily
  • Third-party Processing: AI providers process face data in real-time during rendering and discard all facial information immediately after generating face-swapped videos
  • Account Deletion: Upon account deletion, all account data and preferences are permanently deleted within 30 days

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data during international transfers, including:

  • Adequacy decisions from relevant authorities
  • Standard contractual clauses
  • Certification schemes
  • Industry-standard security measures

10. Cookies and Tracking Technologies

We use various technologies to collect information:

  • Local Storage: For app preferences and temporary data
  • Analytics SDKs: To understand app usage and performance
  • Crash Reporting: To identify and fix technical issues
  • Authentication Tokens: To maintain secure user sessions

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will:

  • Notify users of material changes through the app or email
  • Post the updated policy with a new effective date
  • Provide a summary of key changes when significant updates occur
  • Maintain previous versions for reference

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: hello@chiyalabs.com

Response Time: We aim to respond to all inquiries within 48 hours

Data Protection Requests:
For data access, correction, or deletion requests, please include:

  • Your full name and email address associated with your account
  • Specific details about your request
  • Verification of your identity

13. Governing Law

This Privacy Policy is governed by and construed in accordance with applicable data protection laws, including but not limited to:

  • General Data Protection Regulation (GDPR) for EU users
  • California Consumer Privacy Act (CCPA) for California residents
  • Local privacy laws in your jurisdiction
Your Consent: By using Suitch, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

© 2026 Suitch. All rights reserved.

Suitch - Swap your face into any video in seconds 🎬