Privacy Policy

Aura Cut

1. Introduction

Welcome to Aura Cut ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Aura Cut (the "App"). Aura Cut is an AI-powered hair styling application that analyzes facial features and generates personalized hairstyle recommendations and virtual hair transformations to help users discover their perfect look.

2. Information We Collect

2.1 Information You Provide

• Account Information: Email address, name, and authentication data when you create an account through OAuth providers (Google, Apple, etc.)
• Images: Facial photos and selfies you upload for AI hair styling analysis and virtual hairstyle generation
• Preference Data: Your selected hair styling preferences, saved hairstyles, color preferences, and app settings
• Subscription Information: Payment details processed through app stores for premium subscriptions

2.2 Automatically Collected Information

• Usage Analytics: How you interact with the app, features used, and app performance data
• Device Information: Device type, operating system, app version, and unique device identifiers
• Technical Data: IP address, crash reports, and error logs for app improvement

2.3 AI Processing Data

• Facial Analysis: Processed facial features, face shape, hair texture, and facial structure data for hairstyle matching
• Generated Content: AI-generated hairstyle recommendations, virtual hair transformations, and styling suggestions
• Usage Patterns: Frequency of use, preferred styles, and user styling preferences

2.4 Face Data Collection and Processing

• Facial Feature Analysis: We collect and analyze facial geometry, face shape (oval, round, square, heart, diamond), jawline structure, forehead size, cheekbone prominence, and facial proportions to determine the most flattering hairstyles
• Hair-Related Facial Features: Analysis of hairline patterns, facial hair (if present), neck length, and ear positioning for comprehensive styling recommendations
• Non-Biometric Processing: We analyze facial features for styling purposes but do not collect, extract, store, or create biometric templates, facial recognition data, or biometric identifiers
• Skin Tone Analysis: Facial skin tone detection to recommend complementary hair colors and highlighting techniques
• Expression and Angle Data: Analysis of facial expressions and photo angles to ensure accurate virtual hairstyle rendering
• Mandatory Processing: Face data processing is required for core app functionality and cannot be disabled while using Aura Cut

3. How We Use Your Information

3.1 Primary Services

• AI Hair Styling Analysis: Process uploaded facial images to generate personalized hairstyle recommendations and virtual transformations
• Personalization: Customize hairstyle suggestions based on your face shape, preferences, and styling history
• Service Improvement: Enhance AI accuracy and app functionality for better styling recommendations
• User Support: Provide technical assistance and respond to inquiries about styling features

3.1.1 Specific Uses of Face Data

• Face Shape Analysis: Determining your exact face shape (oval, round, square, heart, diamond, oblong) to recommend the most flattering hairstyles and cuts
• Facial Feature Mapping: Analyzing forehead height, cheekbone width, jawline definition, and chin shape to suggest hairstyles that enhance your best features
• Virtual Hairstyle Rendering: Creating realistic previews of different hairstyles, cuts, and colors on your actual face using facial landmark detection
• Hair Color Matching: Analyzing skin tone, eye color, and natural hair color from facial features to recommend complementary hair colors
• Proportional Analysis: Measuring facial proportions to suggest hairstyles that create visual balance and harmony
• Style Customization: Adapting hairstyle recommendations based on facial symmetry, aging features, and individual facial characteristics
• Trend Application: Applying current hair trends to your specific facial features to ensure fashionable yet flattering results

3.2 Business Operations

• Account Management: Maintain your account and subscription status
• Usage Monitoring: Track subscription limits and app usage for billing purposes
• Analytics: Understand user behavior to improve our services
• Communication: Send important updates, security notices, and promotional content (with consent)

4. Data Storage and Security

4.1 Data Storage

• Cloud Storage: User data is securely stored using Supabase (PostgreSQL) with encryption at rest
• Image Storage: Uploaded images are temporarily processed and stored securely with automatic deletion
• Backup Systems: Regular encrypted backups ensure data recovery capabilities

4.2 Security Measures

• Encryption: All data transmission uses HTTPS/TLS encryption
• Access Controls: Strict access limitations and authentication requirements
• Regular Audits: Ongoing security assessments and vulnerability testing
• Data Minimization: We collect only the minimum data necessary for service provision

5. Data Sharing and Disclosure

5.1 Third-Party Services

We work with trusted third-party providers to deliver our services:

• OpenAI: For facial analysis and AI-powered hairstyle generation. Images containing face data are processed by OpenAI services to analyze facial features and generate styling recommendations. OpenAI does not store or retain facial recognition data for their own purposes
• Supabase: For secure database and authentication services. No facial data or biometric information is stored in our primary database
• App Store Providers: Apple App Store and Google Play Store for payment processing
• Analytics Services: For app performance monitoring and user experience improvement. Analytics services do not receive face data or facial analysis results

5.1.1 Face Data Sharing and Storage Locations

• Primary Processing: OpenAI servers process facial images and extract facial features for hairstyle analysis
• Storage Locations:
  • • Temporary processing: OpenAI infrastructure (automatically deleted after styling analysis)
  • • No facial data or biometric information stored in our Supabase database
  • • Original facial images may be temporarily cached on our secure servers for up to 7 days for re-analysis requests
  • • Generated hairstyle images (with your face) may be stored in your personal gallery within the app and can be deleted by you at any time
• Geographic Locations: Face data processing may occur in OpenAI's data centers globally, including US, EU, and Asia-Pacific regions, all complying with applicable data protection standards including GDPR and privacy laws (note: no biometric data is collected or stored)

5.2 Legal Requirements

We may disclose information when required by law, court order, or to:

• Comply with legal obligations
• Protect our rights and property
• Ensure user safety and prevent fraud
• Respond to government requests

6. Your Privacy Rights

6.1 Access and Control

• Access: Request a copy of your personal data we maintain
• Correction: Update or correct inaccurate personal information
• Deletion: Delete your account and all associated data at any time through app settings or by contacting support
• Immediate Facial Image Deletion: Delete all your uploaded facial images and generated styling results instantly through the app
• Portability: Receive your data in a structured, machine-readable format
• No Questions Asked: Data deletion requests are processed immediately without requiring justification

6.2 Communication Preferences

• Marketing Opt-out: Unsubscribe from promotional communications
• Notification Settings: Control app notifications and alerts
• Analytics Opt-out: Disable optional analytics tracking

7. Children's Privacy

Aura Cut is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete such information immediately.

8. Data Retention

• Account Data: Retained while your account is active and for a reasonable period after deletion for legal compliance
• Uploaded Images: Original facial photos are processed for analysis and deleted within 7 days unless saved to your personal styling gallery
• Usage Analytics: Aggregated data may be retained indefinitely for service improvement (no facial data included)
• Styling History: Generated hairstyle images and your preferences are retained based on your subscription plan and account settings

8.1 Face Data Retention Schedule

• Real-time Processing: Facial features are analyzed in real-time during hairstyle generation without creating or storing biometric templates
• Original Image Retention: Original facial photos may be temporarily stored for up to 7 days to allow for re-analysis or styling adjustments, then automatically deleted
• Processed Results: Generated hairstyle images showing your face with new styles may be saved to your personal gallery indefinitely based on your account settings
• No Biometric Storage: No facial measurement data, feature maps, or biometric identifiers are ever stored permanently or temporarily
• Third-party Processing: OpenAI processes face data temporarily during analysis and deletes all facial information immediately after generating styling recommendations
• User-Initiated Deletion: Users can delete their styling gallery and all stored facial images instantly through app settings or by contacting support
• Account Deletion: Upon account deletion, all facial images and generated styling content are permanently deleted within 30 days

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data during international transfers, including:

• Adequacy decisions from relevant authorities
• Standard contractual clauses
• Certification schemes
• Industry-standard security measures

10. Cookies and Tracking Technologies

We use various technologies to collect information:

• Local Storage: For app preferences and temporary data
• Analytics SDKs: To understand app usage and performance
• Crash Reporting: To identify and fix technical issues
• Authentication Tokens: To maintain secure user sessions

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will:

• Notify users of material changes through the app or email
• Post the updated policy with a new effective date
• Provide a summary of key changes when significant updates occur
• Maintain previous versions for reference

12. Contact Information

13. Governing Law

This Privacy Policy is governed by and construed in accordance with applicable data protection laws, including but not limited to:

• General Data Protection Regulation (GDPR) for EU users
• California Consumer Privacy Act (CCPA) for California residents
• Local privacy laws in your jurisdiction